The Art of Media

As our media landscapes grow with the evolution of technology, art has grown and changed to match the development of media and the limitless creativity that interactive installation, video games and film have to offer the artist.

The piece in the photograph is a work by a Japanese media artist named, Ryoichi Kurokawa and his piece is known as “Five Horizon” on display at the Japan Media Arts Festival (JMAF). It is an audiovisual installation art that expresses that creativity and imagination is not limited to what can be drawn or painted on paper.

The technological advances awakens new forms of artistry such as digital art, media art, audiovisual and video expression, therefore technology has the traditional and contemporary views and mediums that surround art. However, unlike expensive paintings and drawings of the fine and modern ages of art, people do not have to go to galleries to view them. The expression of media arts can be viewed on many platforms because people are exposed to some form of it each day. Graphic design of websites, digital printing and advertising is something that bombards the online user each time they log online, CGI and game design are exposed to children and lovers of movies and video games, and interactive art allows for not only the artist to express their message but for the viewer to be creative as well.

Media as an art form has allowed for creativity to be accessible to people of all skill settings. From the phenomenon of the “selfie” (a new-found self-expression of photography that captures a self-taken portrait of oneself), art applications for cell phones, to Adobe Program Collections being available for consumers to try their hand at different programs. Furthermore, there are classes in high school that teach the basics of film and television production inspiring youth to peruse art as a career. Art has become much more than what is found within a gallery because now anyone can produce media art that can be displayed across the globe through the media.

Although technology has advanced dramatically and continues to change with time, art has not fallen behind. Media Art has become a prominent method for expression allowing for artists to challenge the borders of comptempary and traditional art, innovating new ways to utilize technology and imagination to broaden the definition of what art can be.

Work Cited

Dortmund U. (2011, September 10). The Japan Media Arts Festival. Retrieved from

Jenkins, H. (et. al). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning. Retrieved from

Jenkins, H. (2006). Eight Traits of the New Media Landscape. Retrieved from

Tornero, J.M.P. & Varis, T. (2010). New Media Literacy & New Humanism. UNESCO Institute for Information Technologies in Education. Retrieved from


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